Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions. Topics include: Planning a PR campaign Media relations Audience communication Sponsorship Entertaining and corporate hospitality Internal PR Specialist PR. Spin, careers in PR and media relations are covered in detail. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. The only titles you'll find missing are the books that are, tragically, not real such as Be Your Own Windkeeper and Rachel's naughty book and reference books like the dictionary or.
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